Cookie Policy

Cookie Policy

Updated: June 6, 2023



This cookie policy describes how Verto uses “cookies” and other similar technologies, in connection with our Site and Services. Verto and Verto Checkout are products that allow consumers to make purchases from businesses with a quick and easy one-click checkout experience. Any capitalized term used and not otherwise defined below has the meaning assigned to it in our Privacy Policy.


  1. 1. What is a Cookie?

Cookies are small text files that are stored in a computer’s browser directory. They help site providers with things like understanding how people use a site, remembering a User’s login details, and storing site preferences.


  1. 2. Does Verto use Cookies?

Yes. We use cookies in accordance with our Privacy Policy to:

  • ensure that our Services function properly,

  • detect and prevent fraud,

  • understand how visitors use and engage with our Site, and

  • analyze and improve Services.


  1. 3. Who sets cookies when I use this Site?

There are two main types of cookies that can be set:

  • First party cookies: these cookies are placed and read by Verto directly when you use our Services,

  • Third party cookies: these cookies are not set by Verto, but by other companies, like Google or Facebook, for site analytics purposes. See further details below on how to manage these cookies.


  1. 4. How Verto Uses Cookies

Cookies play an important role in helping us provide effective and safe Services. Below is a description of the commonly used cookie types and the purposes that apply to them.


Necessary Cookies

Some cookies are essential to the operation of our Site and Services and make it usable and secure by enabling basic functions like page navigation and access to secure areas of the Site. We may use those cookies in a number of different ways, including:

  • Authentication. To remember your login state so you don’t have to log in as you navigate through our Site and dashboard.

  • Fraud Prevention and Detection. Cookies and similar technologies that we deploy through our Site help us learn things about computers and web browsers used to access the Services. This information helps us monitor for and detect potentially harmful or illegal use of our Services. For example, in order to process payments transactions for our Users, it is necessary for Verto to collect information about the transaction and the Customer. To help secure these transactions and minimize fraud, we collect additional information through the use of cookies and other technologies in helping to identify bad actors and prevent them from making fraudulent transactions. Customers should check our Users’ sites for more information about the use of Verto cookies for fraud detection.

  • Security. To protect user data from unauthorized access.

  • Functionality. To keep our Site and Services working correctly, like showing you the right information for your selected


Preference Cookies

We may use preference cookies to remember your preferences and to recognize you when you return to our Services.


Analytics Cookies

Analytics cookies help us understand how visitors interact with our Services. We may use those cookies in a number of different ways, including:

  • Site Features and Services. To remember how you prefer to use our Services so that you don’t have to reconfigure your settings each time you log into your account.

  • To Analyze and Improve Our Services. To make our Site and Services work better for You. Cookies help us understand how people reach our Site and our Users’ sites. They give us insights into improvements or enhancements we need to make to our Site and Services.

  • Pixel tags (also known as web beacons and clear GIFs). May be used in connection with some Services to, among other things, track the actions of Users (such as email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Services and response rates.

  • Third Party Analytics. Through Google Analytics in order to collect and analyze information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other sites, apps and online resources. You can learn about Google’s practices on the Google website. See further details below on how to manage these cookies.


Advertising Cookies

We and our service providers may use cookies and similar technologies on Our website to direct Verto ads to you through targeted advertisements for Our Services on other sites you visit and to measure your engagement with those ads. 


  1. 5. Can I opt-out?

Yes. Your web browser may allow you to manage your cookie preferences, including to delete and disable Verto cookies. You can take a look at the help section of your web browser or follow the links below to understand your options. If you choose to disable cookies, some features of our Site or Services may not operate as intended.